February 28, 2011
In case you ever wondered, here’s some info on those of us who coupon (yes, that’s an acceptable verb):
“Online coupon users have bigger households, are better educated, and are wealthier than the general population” according to the Coupons, Inc. Market Research Bureau.
“More than one-half of US Internet users with household incomes of at least $100,000 reported using online coupons. By contrast, only 30% of users with incomes under $25,000 used coupons” according to eMarketer.
Here are the percentage of coupon users at different income levels according to eMarketer:
<$25K : 30%
$25K – $50K : 38%
$50K – $75K : 42%
$75K – $100K : 43%
$100K – $150K : 51%
$150K and over : 53%
And here’s an interesting WSJ story that estimates that every hour spent couponing is worth $100.
Thanks Coupon Gal!
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