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Statistics on people who coupon

February 28, 2011

In case you ever wondered, here’s some info on those of us who coupon (yes, that’s an acceptable verb):

 “Online coupon users have bigger households, are better educated, and are wealthier than the general population” according to the Coupons, Inc. Market Research Bureau.

 “More than one-half of US Internet users with household incomes of at least $100,000 reported using online coupons. By contrast, only 30% of users with incomes under $25,000 used coupons” according to eMarketer.

 Here are the percentage of coupon users at different income levels according to eMarketer:

<$25K : 30%

$25K – $50K : 38%

$50K – $75K : 42%

$75K – $100K : 43%

$100K – $150K : 51%

$150K and over : 53%

And here’s an interesting WSJ story that estimates that every hour spent couponing is worth $100. 

Thanks Coupon Gal!

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